E-Commerce Shipping Trends & Strategies 2022

E-commerce shipping is constantly evolving to meet the needs of online shoppers. In 2022, we can expect to see even more changes in the way that products are shipped to consumers. Here are some of the top shipping trends that we can expect to see in the coming year:

1. Increased focus on sustainability: With more consumers becoming aware of the environmental impact of their purchase decisions, many e-commerce companies will be looking for ways to make their shipping operations more sustainable. This could include using recycled materials for packaging, investing in carbon-neutral shipping options, or partnering with green logistics providers. According to a Neilsen review, 73% of consumers around the world said they would be ready to change their consumption routine to decrease their environmental impact.

2. Continued growth of subscription services: The popularity of subscription-based e-commerce models shows no signs of slowing down, and we can expect to see more companies offering these types of services in 2022. This could include everything from groceries and beauty products to clothes and home goods. With a compound annual growth rate of 64.64%, the size of the global subscription e-commerce market is anticipated to rise from$72.91 billion in 2021 to $120.04 billion in 2022.

3. More personalized shipping options: As e-commerce companies strive to provide a more personalized shopping experience, we can expect to see more tailored shipping options. This could include things like offering delivery windows that fit the customer's schedule or providing tracking information that is specific to the individual purchaser.

4. Greater use of data and analytics: In order to keep up with the competition, e-commerce shipping companies will need to make greater use of data and analytics. This will help them to better understand customer needs and preferences, and to make more informed decisions about shipping strategies. According to a recent McKinsey survey, 30% of US customers expect  items delivered on the same day, while more than 90% of customers want delivery within two to three days.

5. Improved customer service: As e-commerce shipping becomes more complex, customer service will become even more important. companies will need to provide clear and concise information about shipping options and timelines, and they will need to be responsive to customer inquiries and concerns. By staying up-to-date on these shipping trends, e-commerce businesses can ensure that they are providing the best possible experience for their customers in 2022 and beyond.

There are a few things ecommerce merchants can do to optimize their shipping for sales:  

1. Offer free shipping: Free shipping is a great way to encourage customers to buy from your store. It can also help you save on shipping costs. According to the 2021 Consumer Trends Report, 66% of customers expect free shipping on all online orders, and 80% of consumers expect free shipping when they spend a specific amount on products.

2. Use flat rate shipping: Flat rate shipping can help you save money on shipping costs. It can also make it easier for customers to calculate the total cost of their purchase. 

3. Use expedited shipping:
Expedited shipping can help you get orders to customers faster. This can be a great way to improve customer satisfaction.

4. Use tracking: Tracking can help you keep track of your shipments and ensure that they are delivered on time.

5. Use insurance: Insurance can protect your shipments from damage or loss. This can be a great way to ensure that your customers receive their orders in perfect condition. Split testing shipping thresholds can exponentially increase conversion rates by allowing you to test different shipping thresholds to see which one results in the most conversions. By testing different shipping thresholds, you can find the optimal shipping threshold for your store that will result in the most conversions. This can help you increase your overall conversion rate and improve your bottom line. To learn more about how to do this, check out ShipScout.

In conclusion, optimizing your shipping in 2022 means making sure your products are delivered quickly, efficiently and at a low cost. By working with a shipping company that offers these services, you can be sure that your products will reach your customers on time and in good condition. One of the primary factors cited as to why customers leave their shopping carts empty is shipping costs. Check out ShipScout to learn about how to A/B test your shipping thresholds while exponentially increasing your conversion rate.

References:
https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/global-sustainable-shoppers-report-2018.pdf

https://www.thebusinessresearchcompany.com/report/subscription-ecommerce-global-market-report

https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf

https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/ sh=19e4554e2a94

https://www.junglescout.com/consumer-trends/