Proven Strategies to Increase Conversion Rates on Shopify

January 24, 2023

In recent years, ecommerce has become an increasingly popular way for businesses to sell their products and services. With the rise of ecommerce, conversion rates have become an important metric for businesses to track.

Conversion rate is the percentage of visitors to a website who take action, such as making a purchase or signing up for a newsletter. There are a number of factors that can affect conversion rates. For example, the design of a website can influence whether or not visitors are able to find what they are looking for. If a website is difficult to navigate, visitors may leave without taking any action. The pricing of products and services can also affect conversion rates. If prices are too high, customers are often discouraged from making a purchase. The first step to increase conversion rates is by making sure the basics are covered. You must ensure that your website is well-designed and easy to navigate. Offer competitive prices for products and services and provide visitors with a clear call to action, such as a “Buy Now” button.

A study by found that on average the mobile conversion rate for Shopify stores was 0.9% and the average desktop conversion rate of 1.14%. If you’re unfamiliar with it, Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.  Shopify's conversion rates are among the highest in the ecommerce industry. On average, Shopify stores convert at a rate of 2.4%, while the industry average is 2.3%. This means that for every 100 visitors to a Shopify store, 2.4 of them will make a purchase.  

Conversion Rates On Shopify Stores

There are a number of factors that contribute to Shopify's high conversion rates. The platform is designed to be user-friendly and easy to navigate. This makes it more likely that visitors will stay on the site and explore the products on offer. Shopify also offers a wide range of features and tools that businesses can use to optimize their stores for conversion. These include features like abandoned cart recovery, customer reviews, and product recommendations. Shopify has a strong focus on security and fraud prevention which instills confidence in shoppers, encouraging them to complete a purchase. Overall, Shopify's high conversion rates are a result of the platform's design, features, and commitment to customer satisfaction.

Top Tips

Are you looking to increase your conversion rate? If so, there are a few things you can do to make sure you're successful. Focus on your on your target audience. Who are you trying to reach with your product or service? Once you know who your target audience is, you can create messaging that resonates with them. Next, take a look at your website. Ask yourself - is it user-friendly? Can people easily find what they're looking for? If not, make some changes to make it easier for people to navigate. Finally, consider your offer. Is it something that people actually want? Make sure you're offering something that's valuable to your target audience and that they can't find elsewhere. By following these tips, you can increase your conversion rate and reach your business goals.

Conversion rates for different channels will vary depending on the products or services being sold, the target audience, and a variety of other factors. However, some general tips that may help improve conversion rates include:  

  • Making sure that the products or services being offered are relevant to the target audience
  • Creating compelling and targeted marketing messages
  • Offering a variety of payment options
  • Providing easy-to-use and navigate websites
  • Ensuring that customer service is responsive and helpful
Don’t Underestimate The Power Of Shipping

The shipping solution that you offer can affect your conversion rates in several ways. If you use a shipping solution that is not reliable, customers may abandon their carts before completing the purchase. If you use a shipping solution that is too expensive, customers may also abandon their carts. With the now inescapable trend of free shipping, if you do not offer free shipping, customers are significantly less likely to complete a purchase. Shipping costs are often a barrier to purchase, so offering free shipping can help increase conversion rates. By offering free shipping thresholds, you can encourage customers to spend more in order to receive free or discounted shipping. This boosts your conversion rates by incentivizing customers to buy more in order to save on shipping costs. If you are looking for a solution to help find your most lucrative free shipping threshold, check out ShipScout. If visitors to your store have a positive experience, they're more likely to convert into customers.  By following these tips, you can reach the true potential of your business.